Marketing

Celebrate Your Own Successes

May 12th, 2008 | By Shamim | Category: Marketing

Do you congratulate yourself for doing something good? You should. If someone working for you did something innovative or new you would compliment him. In fact this is what makes some managers great and others tyrants. Don’t be a bad manager to yourself. Celebrate your achievements and criticize your mistakes. But moderation in both cases [...]



Ad Overload: How Much Is Too Much?

Apr 21st, 2008 | By Shamim | Category: Internet, Marketing, WTF

We have all come to expect advertisements in media. Be it news, TV, radio or websites. But there comes a time when advertisement takes precedence over the content. After all, ads are supposed to support content not overwhelm it. That is what seems to have happened to this NY Post story earlier today. I was [...]



New Apple vs Vista Ad Seen On Cnet

Mar 21st, 2008 | By Shamim | Category: Marketing, Microsoft, WTF

Apple has been taking shots at Vista even before it arrived on the consumer market. Lately Vista has been receiving some bad publicity and Apple capitalized on every opportunity it got. The most recent one is a new Apple vs Vista ad seen on Cnet. The flash based ad is too big to fit below [...]



Creating Your Purple Cow

Mar 17th, 2008 | By Shamim | Category: Marketing

How do you make someone remember you? Do you tell them a joke, cook for them, give them gum and help them take out their garbage? If only anyone had a simple answer for this question, if only. If this was an easy question then the marketing and brand building industry and specialized teams would [...]