Google is trying hard to make available the world’s information quickly and easily for anyone. Google has announced today the importance of Google services that will allow you to know the results quicker than the boring paper media. In fact, Google is not just satisfied with fast Iowa Caucus results, they want to deliver the results to you real-time. Google’s YouTube and Maps are integral services for this bold announcement of delivering Iowa results real-time.
YouTube IowaCaucuses channel will host videos of the candidates, participants, interviews and anything Caucus related. Later on tonight Google maps will host real-time Iowa Caucus results based on counties.
Source: Official Google Blog
Google Christmas logo is not the only thing new today. For the first time in years Google changes the default homepage of Google.com and introduces various search options. This is only available for users logged in using a Google account.
As the above screenshot shows Google introduced the following options directly on the homepage.
- – (default)
- Categories
- Description
- Email
- Firstname
- Keywords
- Keywords””
- Language
- Lastname
- Linkspage
- Login
- Password
- Rss
- Title
- url
At the end of the day Google is an artificial engine based on a search algorithm. This algorithm gets tweaked and perfected by Google engineers every so often. But that can never eliminate the human element. Several SEO’s, both blackhat and whitehat have techniques which give you better search results for specific terms. Google takes various measures to counter these nefarious methods to return genuine results that the user is most likely interested in. You can use this fact to your advantage and in fact this is how I managed to outrank Google for the search terms “google toolbar beta version 5″.
Search Results Proof
Don’t believe me? I got proof. If you don’t believe the picture then try out the search for yourself – search google.
Method To Outrank Google
The ranking was not received by any single method. It is a combination of various things. The page title is search optimized with the Title of the post taking the first few positions with the blog name following it. This gives the search engines exactly what they are looking for right there in the title. If you look closely the all the search terms are present directly in the page title. This gives a huge boost in the search engine rankings. Secondly, the terms “google toolbar” have been used several times in the body of the post. So that the reader is not turned off various combination of the terms were used. Even though the terms were not formatted bold it received the mythical Google juice and ranked above Google itself. These may seem like the same old advice you get from any SEO. But as this example shows you use the “same old” proven techniques to rank well in Google.
How About Yahoo Search
For the same search terms I am ranking number 3 on Yahoo search. This goes to show you do not have to tweak your site for the various search engines – rank well in one and you will automatically rank well in others. Check out the screenshot and see that my post about Google toolbar is only preceded by the Google toolbar site.
How Can You Repeat This Feat?
If you use the right combination of keywords with the appropriate keyword density then you can have such results for your posts. Over the next few weeks I will show you step-by-step how to increase ranking, viewers and comments on your blog. Subscribe to my RSS feed today so that you don’t miss out. One thing to note is that you should always write for your readers and not for search engines.
